Privacy policy
Last updated: October 23, 2026
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Introduction
A Live Frame operates this online store and website on the Shopify platform. This Privacy Policy explains how we collect, use, store, and protect personal data when you visit our website, place an order, upload a photograph, or contact us.
We respect your privacy and process personal data in accordance with applicable data protection laws, including the EU and UK General Data Protection Regulation (GDPR and UK GDPR), as well as the UK Data Protection Act 2018, where applicable.
If you have any questions about this Privacy Policy or the processing of your personal data, please contact us at: studio@verticalflight.pro
2. What Personal Data We Collect
Depending on how you use our website and services, we may collect the following data:
• Contact details: name, email address, billing address, and other contact details you provide when placing an order.
• Order information: details of the products purchased, selected production times, order status, and related correspondence.
• Payment information: payment and transaction data required to process your purchase. Payments may be processed by Shopify and its payment partners.
• Photographs and generated videos: photographs uploaded to create personalised videos, as well as video files created as part of fulfilling your order.
• Correspondence: information you provide when contacting customer support or asking questions about your order.
• Technical information: IP address, browser type, device information, and website usage data, where such information is collected by Shopify or other technologies we use.
We collect only the data reasonably necessary for the purposes described in this policy and for other purposes permitted or required by law.
3. How We Use Personal Data
We use personal data for the following purposes:
• Accepting, processing, and fulfilling orders.
• Creating personalised videos based on the photographs provided.
• Sending completed videos and communicating with customers about their orders.
• Processing payments, refunds, and order-related enquiries.
• Ensuring the security and proper operation of the website.
• Complying with applicable legal and regulatory requirements.
We do not use uploaded photographs or generated videos for our own advertising, public publication, or training artificial intelligence models.
4. Processing of Photographs and AI-Generated Videos
When you place an order for a personalised video, we process the photograph you provide in order to create the video you ordered.
To provide this service, the photograph may be transmitted via an API to a third-party technology provider that supplies the artificial intelligence tools required to create the video. This provider processes the information only to the extent necessary to perform the relevant technical operation.
We use uploaded photographs and generated videos to fulfill the relevant order and address related customer service matters. We do not publicly publish or distribute these materials for advertising purposes without appropriate permission.
You are responsible for ensuring that you have the necessary rights and permissions to submit the photograph for processing, including any required permissions relating to other people depicted in the photograph.
5. Retention and Deletion of Photographs and Videos
We store uploaded photographs and generated video files in our working environment only for the period reasonably necessary to fulfill the order.
The retention period depends on the production option selected by the customer, which may provide for a period of 7 or 14 days. If the order is completed earlier, the files may be deleted from our working environment after the completed video has been sent to the customer.
At the end of the relevant processing period, the original photograph and generated files are deleted from our working environment.
Other records, such as order and transaction information, may be retained for longer where necessary to comply with legal, accounting, or tax requirements, ensure security, or resolve disputes.
Third-party service providers may process or store information in accordance with their applicable terms and technical procedures. Their retention periods may differ from those applicable to our own working environment.
6. Legal Bases for Processing Data
Where required by applicable data protection law, we rely on one or more of the following legal bases for processing personal data:
• Contract: processing is necessary to accept and fulfil your order.
• Legal obligation: processing is necessary to comply with applicable law.
• Legitimate interests: processing is necessary for legitimate business purposes, provided that such interests do not override your rights and freedoms.
• Consent: consent is used where it is required for a particular type of data processing.
7. Sharing Personal Data with Third Parties
We may share relevant personal data with service providers where necessary to operate the store and fulfil orders. These providers may include:
• Shopify and service providers supporting the operation of the online store.
• Payment systems and payment processors.
• Providers of artificial intelligence technologies used to create personalised videos.
• Email and file-delivery services.
• Technical, security, and support service providers.
We share only the data reasonably necessary for the relevant service and take appropriate measures to protect personal data in accordance with applicable law.
Where personal data is transferred to other countries, we apply legally required safeguards where necessary.
8. Data Security
We take reasonable technical and organisational measures to protect personal data, photographs, and generated videos against unauthorised access, loss, misuse, alteration, or disclosure.
9. Your Rights Regarding Personal Data
Depending on the circumstances and applicable law, you may have the following rights:
• Request access to your personal data.
• Request correction of inaccurate or incomplete data.
• Request deletion of your personal data.
• Request restriction of processing.
• Object to certain types of processing.
• Request data portability where provided by law.
• Lodge a complaint with the relevant data protection authority.
To exercise your rights, please contact us at: studio@verticalflight.pro We may ask you to verify your identity before responding to your request.
These rights are subject to the conditions and exceptions provided by applicable law.
10. Cookies and Website Technologies
Our website and Shopify may use cookies and similar technologies that are necessary for the operation of the website, security, saving preferences, and other permitted purposes.
Where required by law, non-essential cookies and similar technologies are used in accordance with applicable consent requirements and the settings available on our website.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our services, data processing practices, or legal requirements. The current version will be published on this page with the date of the latest update.
12. Contact Information
If you have any questions about this Privacy Policy or the processing of your personal data, please contact us:
Store: A Live Frame
Email: studio@verticalflight.pro